William Hill and Ladbrokes at odds in Australia

William Hill and Ladbrokes are at loggerheads with Australia’s leading online gambling entities.

The dispute concerns Responsible Wagering Australia, a body keen to restore the reputation of Australian online gambling companies.

Ladbrokes Australia advert

RWA keen to repair image on online gaming in Australia

According to Fairfax Media, the RWA will announce various compromises to improve its image. These include a ban on offering credit and removing the “sign up” offers that are used to attract new players. A reduction in advertising volume during sports broadcasts has also been floated.

Leading Australian online gaming firms such as Bet365, Betfair, CrownBet, Sportsbet and Unibet are all RWA members.

William Hill and Ladbrokes are yet to sign up with association. Indeed, neither firms has plans to cut the lines of credit they currently offer players. Nor do they intend to rein in their growing marketing spend.

William Hill Australia advert

Ladbrokes sceptical over RWA benefits

The two British bookmakers remain sceptical about the benefits of joining RWA. This is in large part because the collapse of the organisation’s predecessor, the Australian Wagering Council.

An RWA spokesperson questioned the commitment of non-members to minimising the harm caused by gambling in the Great Southern Land.

“[RWA members are] setting an example through their commitments to consumer protection, responsible gambling and harm minimization measures. [Non-members] do not demonstrate the same commitment to working with government and other stakeholders to improve regulation and consumer protection.”

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