GoWild Gaming finalises Finnplay acquisition

It’s official – GoWild Gaming has announced that it has acquired the rights to FinnPlay’s online gaming platform.

The Malta-licensed operator will hold development and operational rights to the Finnplay platform which features content from a range of providers including NetEnt, Novomatch and Scientific Games.

Finnplay gaming can presently be accessed via both desktop computer and mobile.

GoWild CE excited by latest development

As the ink dried on the new deal, GoWild chief executive Itai Zak was quick to point up the benefits of the new arrangement.

“Today’s online gaming customer expects instant access to the best gaming content on one platform without any hassle,” Zak explained via a press statement.

“Finnplay’s solution improves the customer experience and, in the end, customer satisfaction, by providing marketing leading casino games for both web and mobile.

“From the operators’ side, our business is now in our full control as Finnplay’s technology stack allows us to own the platform rights and further enhance the platform.”

Finnplay exec sees massive upside for GoWild

Martin Prantner, Finnplay’s chief executive of Finnplay, sees the deal as hugely positive for the firm’s new partners.

“Our platform will allow GoWild Gaming to continue to accelerate its multi-product and multi-brand strategy with access to market-leading games content from over 15 providers.”

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